Learning Lab Denmark Case Study Essay

Executive Summary The Shackleton’s Antarctic expedition, from 1914 to 1916, is a compelling story of leadership when disaster strikes again and again. In words of David Foster Wallace, Real leaders are people who help us overcome the limitations of our own individual laziness and selfishness and weakness and fear. Q1;- Has designing and leadership at Learning Lab Denmark been effective so far? Why/Why not? What about Organizational Culture? A1:- Organizational design is the pillar of any organization. It is the deliberate process of configuring structures, processes, reward systems, and people practices to create an effective organization capable of achieving the business strategy. It is ongoing process and simply a vehicle for accomplishing the strategic tasks of the business. A well-designed organization helps everyone in the business do his/her job effectively. A poorly-designed organization (or an organization by default) creates barriers and frustrations for people both inside and outside the organization. Organizational design affected by few key factors, which are: 1. Strategy 2. Environment 3. Technology 4. HR Learning Lab Denmark was the â€Å"Research and Development Institute† which was established by the help of Danish Ministry of Business and Industry, the Ministry of Research and the Ministry of Education and the Private sectors. Like every organization, in LLD, there was an Organizational design to perform its job smoothly. In that organization, there was a central unit which conducted all the the jobs like Management, Communication and Culture activities called â€Å"Secretariat†. It was an independent organization but affiliated with the Danish Pedagogical university (DPU). In LLD, there were two senior managers, one was managing director and other was a research director. Research director was responsible for research jobs which were going on in all Consortia. The MD was to report to the boards and to oversee the organization’s daily operations. There were six consortia where in each  consortia, a Consortium Director was deputed and under which many employees were working on different projects. The Consortium were : Math and Science (MS) Neuroscience, Cognition and Learning (NCL) Play and Learning (PL) The Creative Alliance (TCA) Workplace Learning (WL) Tools for the Knowledge Based Organization (TKO) There was a dpartment under secretariat for sharing all the information and ensure an effective network of communication within LLD. It shared all the learnings between all Consortia and between Consortia and Secretariat. It also support to LLD by developing a consortium’s website. Secretariat also focused on the organizational culture whether is was followed or not. In my view, the Organizational design and leadership both were not so effective due to that Organization failed to perform. If we consider the basic key factors of Organization design, we will find; 1. Startegy – There was lack of strategy. What we have to do and what will be the tentative time frame of completion of job. There was lack of experienced employees so that they couldn’t make proper strategy. 2. Environment – There was no favourable work environment. Leaders were not able to communicate properly. Each consortia was doing his own way. There was ego issue between two different departments and both were avoiding each other instructions. 3. Technology – This was the research institute so the first thing which was required, adequate knowledge, experienced expertise, upgraded technologies. There was lack of all these things which led to fail the organization. 4. Human Resources – The HR management was handled by DPU so there was big gap betwee n the actual scenario inside the LLD and action taken by DPU. DPU was not involved directly and there was no perfect communication networking between LLD and DPU. There was big dissatisfaction in the employees of LLD. One of the reasons to fail the LLD was weak leadership. In the case study, it was clear that the role of top leaders was not effective. The CDs didn’t follow the instructions which were taken by senior leaders. There was big  ego issue between two departments. The CDs were doing their job in their own way. Organizational Culture – Organizational culture is the basic pillar of any organization. It decides the way to achieve the goal along with growth and great satisfaction of each and every employee. The culture depends on the few key factors which have been described below:- 1. Team Orientation – Degree to which work is organized around teams rather than individuals 2. People Orientation – Degree to which management decisions take into account the effects on people in the organization 3. Attention to detail – Degree to which employees are expected to exhibit precision, analysis and attention to detail 4. Stability – Degree to which organizational decisions and actions emphasize maintaining the status. 5. Aggressiveness – Degree to which employees are aggressive and competitive rather than cooperative. 6. Innovation & Risk Taking – Degree to which employees are encouraged to be innovative and to take risks 7. Outcome Orientation – Degree to which manager’s focus on results or outcomes Since in LLD, there was no any structured Organizational design so there was also lack of culture. There was no strategy according to which all consortia could perform. The consortia leader was not interested to follow the instruction of his senior management. The above described all factors are required to develop an organizational culture but in LLD, no any factors were lays. Q2 :- What are the opportunities and challenges of designing and leading Learning Lab Denmark? A2:- If any system fails it means that faced many challenges which couldn’t be attended on the time. In the case of LLD, there were multiple challenges in designing and leading, which i have described below. 1. Establish the Hilton Experience – Hilton experience means that the administrative side of LLD sustains the research side with supportive attitude where helpful procedures and routines make it easier, not harder, for the researcher to do their job. But in actual condition, there was lots of confliction between consortia and secretariat. 2. Common Culture and Identity – MD and Research Director of LLD wanted to establish common culture and identity across all consortia but it was very tough since the project job of all consortia were different from each other, so the working  was also different. 3. Establish the communication networking across LLD – It was very big challenge to establish the proper communication among Secretariat and Consortia and also among all Consortia. They didn’t want any interruption in their working on the projects. 4. Financial Crisis – Since LLD was an organization which was funded by Danish Govt. as well as Private investors. At the initial time when LLD was being established, the global market was facing recessions. The terrorist attacks on Sep’11, 2001 further heightened pessimism. So, it became tough to collect the fund for the Organization. 5. Execution of LLD Research model – LLD has established a research model where the involvement of Stakeholders have been introduced directly with the researchers to give their inputs so that researchers can work in that direction and at the same time, Researchers can convince with their efforts to Stakeholders. But it was not established due to weak leadership of LLD top management. 6. Recruitment of Researchers – This was research institute so the employees should have high knowledge along with experienced, only then research could be done in within time frame. This type of researchers could be recruited only when selector s having high knowledge. Other thing was the new inexperienced employees who got the first job of life in LLD, could be performed as per expectation due to lack of job experience. This was the big challenge. 7. Work Environment – A healthy and familiar work environment is required to perform well in the organization. This environment can be achieved by taking care of employee. For that a strong HR management should be there but in the LLD, this was lacking point. 8. Decision Taking Authority – There should be the freedom to take decision regarding research to all consortia but this should be controlled by LLD top management. For this, a structural frame should be in the organization with proper strategy. This was not in the LLD. 9. Get Result – All stakeholders invest on the basis of performance of the organization. They want results for that they invest the money. In LLD, only research work remained ongoing but results didn’t deliver with full satisfaction and within time frame. It also remained challenge and reason for failure. 10. Confliction – This was the big issue in the LLD and the main reason of the confliction between the employees was Power, Authority and Hierarchical Status. The top management couldn’t able to resolve this confliction. There are so many opportunities where LLD management should focus and could be improved. Few points have been described below. 1. Organizational Design – There should be proper structured team in LLD by considering few factors like; Strategy, Technology, Environment and Human Resource. This team should perform effectively. 2. Communication Networking – Communication networking to be strengthen and for communication, there should be a proper channel which should not be bypassed in any case. Communication should be monitored by senior management effectively. What to be shared with stakeholders, what to be requested to investors, what to be ordered to researchers; these all things should be monitored properly. 3. Recruitment – Since the core business of this organization was research so the employee recruitment should be on the basis of real merit and experience. 4. Training – If employees having less job-experienced then there should be a training cell where the researchers can be developed by training. 5. Feedback System – There should be proper feedback system for the ongoing projects status and it should be monitored on regular basis. 6. Fund Arrangement – There should be proper team for fund collection. Team has ability to convince the investors. They should make other strategy to draw the attention of investors. 7. Execution of LLD Research Model – The research model established by LLD was very good but it was not executed due to having much confliction between the top management of LLD and Consortia leaders. So, it should be role of top leaders that the good model should be executed effectively. 8. Resolves Confliction – There was too much confliction on the thoughts among the LLD and it created tension. The tension was created due to Power, Authority, Hierarchical Status and this was continued due to unwillingness of senior management. The senior leader should take their responsibilities and perform effectively. Q3:- Identify tensions, problems, issues, paradoxes, characteristics and dilemmas that make organizational design and leadership ongoing challenges in new ventures such as LLD. What is distinctive about LLD’s design? A3:- In LLD, there was tension between the Broker team (Communicator) and the Consortium Director and its related to whether the broker team is a â€Å"Service Team† that executes orders/requests issued by the CDs or a â€Å"Techno  Structure† that can issue orders/requests to the CDs. The tension was related to three main issues; Power, Authority and Hierarchical Status. The problem was that the more the broker team acts as if it is a technocratic structure, the more CDs resist. The paradox underlined the organization-wide tension between Standardization and Variability. The communicator team emphasized on stability and standardization as it represented secretariat of LLD where as the CDs fostered variability because they resisted the brokerâ€⠄¢s initiatives. â€Å"They accepted, the brokers are right when they say that no procedure includes all local conditions but we are also resisting because the procedures minimize our autonomy†. The consortia people also resisted to follow the standardization procedures due to which the secretariat was facing big challenge to deliver on the idea of being a Hilton experience. They were frustrated with LLD’s organizational bureaucracy, which they believed was constraining their efforts unnecessarily. Another problem was in the relationship between LLD and DPU. LLD’s managers and employees knew they belonged to DPU as an independent unit, but never viewed their organization as a part of DPU. Even though all LLD’s budget including salaries was paid through DPU’s administration, LLD’s administrators feared that if they used this bureaucracy, LLD would become like DPU means very slow, dusty and inefficient. According to LLD’s personnel, they were facing some human resource problem. They said that their salaries were not released on time by DPU. There was some management issue, due to which two Chief Financial Officers had resigned within 18 months and the reason shared was the perceived difficulty of serving as the interface between the two organizations. The LLD’s Organizational design was different in the case that only two senior managements were involved and MD was to oversee the organizational daily operations. There was confliction in the team due to having issues like Power, Authority and Hierarchical Status. The employees didn’t view their organization as a part of DPU whereas LLD was administratively governed by DPU. It showed there was no effective leadership. Q4:- As a leader, how do you prepare for and manage the difficulties and challenges identified in questions 2 and 3? Consider actions, strategies and techniques that you might want to take/use. Be specific and illustrate with examples? A4:- In this case study, i have found many difficulties and challenges and Being a leader, here i am explaining my remedial action to resolve those challenges. 1. Organizational Design – I would like to frame a design where responsibilities of everyone would be described and everyone will have to perform according to that. I would like to make a team on the basis of Strategy, Environment, Technology and Human Resource. I would introduce every consortia, a leader under whom a technical and managerial employee will work. Managerial employee will look after the basic needs of all involved researchers. And Technical employee will take reports on daily basis from the researchers and talk about their demands for doing project smoothly. Both will report to Consortia head. Consortia head will power to take decision for his consortia work and decide the time frame with responsibilities. Now in Secretariat, similarly, one top leader will be under whom a research director, a finance head , a HR head will work. Research Director will take report from all Consortia head. Finance head will manage all funding for LLD and head a cell which will work for fund collection by involving investors. HR head will look after all the basic needs of all employees across LLD. The head of Secretariat will take report from all three heads and take appropriate actions for the organization. He will shared the key points with DPU, Danish Govt. And Stakeholders. The all consortia head will be liable to follow the instructions given by all three heads, whom he will report and discuss the issue. 2. Communication Networking – Communication networking will be affected by leadership quality. If the above design will work effectively, the communication will remain strong. 3. Recruitment and Training – The HR will be responsible for recruitment and there will be selector team in which a technical and managerial employee will be involved for selection of researchers. In the selection, they will have to giv e priority to those who have much job experience and having higher degree of knowledge. Few researchers can be selected who have no much job experience but for those, there would be manage a training program on regular interval to increase their skills. 4. Financial Establishment – The finance dept will be responsible for the  funding arrangement. They will make different teams in which one will be in touch with every consortia and review their financial demands like equipments for experiment and other basic requirements, one will be responsible to review current cash situation and their expenditure plan, keep previous expenditure report, one will be responsible to involve investors, stakeholders by convincing with the performance of the organization, make some investment schemes., one will be responsible to review current market condition, take care of investors who has become partner in the organization. 5. Get Result – The organization is â€Å"Research and Development Institute†, so it’s growth will depend on the completion of projects within time frame. For this, every consortia head will be responsible for completion of all projects within time frame and share the way forward plan, if any projects doesn’t complete in within time frame. To involve the investors, everyone will keep honesty in his work. For this, HR team will responsible to arrange the meeting between investors and respective consortia at regular time of interval along with research head, so that every investors can remain updated with the ongoing research. 6. Confliction – This is the big challenge for any organization. This can only be resolved by the effective organizational design. It is the responsibility of the top leader to define the responsibility along with power and level of freedom to take decision on any topic. According to me, i will define the decision taking authority with the power and Hierarchical status. The HR department will be responsible whether the things are being followed or not. Whatever decision is taken by higher management, it should be followed by every employee. 7. Organizational Culture – Organizational culture is the basic pillar of any organization. It decides the way to achieve the goal along with growth and great satisfaction of each and every employee. The culture depends on the few key factors which are, Team Orientation, People Orientation, Stability, Aggressiveness, Innovation & Risk Taking, Outcome Orientation. In my leadership, i will assure the organizational key factors are being followed or not. Q5:- What should Vaaland and Jensen do? A5:- Being Managing Director, Marianne Stang Vaaland had much power to handle  the all obstacles. There are two types of obstacles; one can be controlled by your efforts since the reason of the obstacle remains known but another type of obstacle comes due to external agencies which is not in your hand and take much time to control that, like recession, market condition, investors demand etc. Vaaland should form an effective organizational design along with responsibility. He should take action if there is any deviation. Similarly being Research Director, Hans Siggaard Jensen should define the working responsibility of all researchers along with tentative time frame. He should take honest feedback from each consortia on regular basis and suggest if he founds any deviation. At first, Vaaland should resolve all the confliction by distribute the Power and Authority on Hierarchical base so that a healthy work environment can be developed. Both should have assured that researchers which are being selected will give benefit to the organization. It means selection process should be effective. If any researcher is selected who has less experience but having capability to learn and grow, for such type of researchers, there should be training cell. Both should have reviewed the market scenario and investors demand and according to that they should establish the working model. They should develop such type of organizational culture where whatever decision has been taken by both of them that should be followed by their sub-ordinates. Before establish any working model, both should discuss with their sub-ordinates. Both should make a strategy to collect the fund by providing different type of schemes for their investors. They should make a cell that looks after only the fund collection job. Both should have assured the project completion time frame so that investors can faith on the organization. It gives a positive message in the market and it helps to attract the investors. Both should have established the proper networking for communication and taking feedback. No one should have confliction on this. Both should have enforced to establish the Hilton Experience effectively between Secretariat and all Consortia. Q6:- What lessons can you draw from LLD? What LLD a success? A6:- The case study â€Å"Organizing From Scratch: Learning Lab Denmark Experience† is really having great lesson for all the leaders. In my  opinion, LLD was a big failure due to weak leadership and having no any strategic plan to run the organization for long time, achieve the targets, lack of organizational culture, inexperienced work force and weak financial condition. Here I am sharing the key points which I have learned from the case study to run any organization effectively:- Importance of effective and structured Organizational Design.

Essay about citizenship †Citizenship in Sao Paulo’s Favelas

Introduction Sao Paulo is not only the biggest city in Brazil, but is the biggest proper in the Americas and in the southern hemisphere and not to mention, ranking seventh in terms of population in the whole world. Its metropolis is the second most populated in the Americas and ranks in the top ten largest in the world. This city is the capital of the state of Sao Paulo and a significant center in commerce, finance, arts and entertainment in Brazil. Sao Paulo has recorded a significant growth compared to other cities in Brazil in terms of population and with urbanization at 81 percent; it is witnessing an increase in slum housing. This problem started in the beginning of 20th Century with the segregation that existed between the affluent, who lived in the central districts, and the poor, who lived in the low lying floodplains. This pattern of urban settlement has changed with poor migrants moving into all city spaces. The rapid spread of slums began in the 1980s with the development of favelas in the urban peripheries and the cortices. Currently, the favelas are the dominant form of settlement and have broken its confinement into all parts of Sao Paulo, the insurgent citizens of the city. There has been an ongoing conflict between the residents of favelas and the public authorities because of the encroachment into the areas valued by the property market. In addition, the favelas are slowly being driven into the poorest, most peripheral and dangerous areas devoid of basic urban services, such as water, power, education. This paper intends to reveal that this insurgency is a conflict of citizenship and not just instrumental outcry and violence. Citizenship in this case refers to recognition of residents’ legal presence in the city and their rights to basic urban services. Insurgency in Sao Paulo Sao Paulo, like many other cities in the developing countries, is not planned. According to UN Habitat (2012), planning for social integration is important as it addresses policies that could or affect the poor. It is also recommended that these plans be done well in advance so as to tackle the issues before they occur rather than as they occur. Urban planning plays a key role in mitigating insurgent citizenship. As aforementioned, the peripheries of Sao Paulo were inhabited by worker back in the 1960s who constructed their homes through autoconstruction. They did this without any infrastructure; this process is still used today as a primary means of settling the urban poor in the city. Nonetheless, as evident, this process has done little to solve the problem of housing in the city. The city of Sao Paulo has experienced rapid economic growth, this growth, however, has been unevenly distributed among the population, and this has resulted in wide social and economic disparities. The f avelas of Sao Paulo is a marked representation of these issues, with inadequate infrastructure and urban services, lack of the rule of law and adequate policing, as well as violence emerging from institutionalized poverty. The city has lost its appeal of a neutral entity; it has become a political and economic space, where the meaning of citizenship and urban life is regularly on trial, here power relations are forcefully maneuvered and sustained. There are notable examples where the residents of the favelas have taken action to claim ownership of the slums. Holston (2007) explains that, in 1972, the residents of Jardim das Camelias roughed up court officials, an incident that led to massive arrests by the police and for a week what seemed to be a conflict between the law and the residents ensued supported by politicians and lawyers. This was triggered by eviction notices that were to be delivered to the residents and which they ignored and used violence to evade, at least one perso n died. In 2003, an official went to Lar Nacional, to cancel one of the residents title that had been recently issued. This saw the beginning of long legal battle between the residents of the favelas and the court system. They had learnt to organize themselves as a unit, neighborhood association. The court official’s intention was to demand the cancellation of the title as a result of an anomaly in measurements. The title was issued through adverse possession a legal way of acquiring an original title by proving possession over an uninterrupted period. The residents spent more than a decade petitioning the judiciary for such validation, and it was a historical case as the first to return favorably decided, the resident was issued a new title, site plan, as well as tax number. Moreover, this insurgent citizenship came out of the peripheries and the favelas into the civic square, with the elections of 2002, the country witnessed one of the residents of the favelas rises to the highest office of the land. Luiz Inacio Lula da Silva, of the Workers’ Party (PT) grew up poor in the urban peripheries of Sao Paulo, and this seemed as a victory for those who lived in these areas as they filled the central spaces of Sao Paulo with the red banners calling for citizenship. Citizenship It is critical to understand the condition of working class citizenship in Sao Paulo to examine the emergence of the citizenship in the favelas. Wolfe (2014) points at the fact that the establishment of a working class in Sao Paulo revolves around the long-time relationship between land, labor, and law that exist in land policies. These were meant to bring forth a particular kind of work force in addition to illegalities that result in settlements as well as legalization of property claims. Such illegalities resemble the current ones in the peripheries. The only difference is that this happens with an unexpected result that in the end generates a distinct formulation of citizenship. According to Holston (2007), the elites in the 19th Century introduced a regime of citizenship to strengthen their hold of power in the new formed nation state. In this process, they used social differences, such as education, race, gender to induce different treatment to different segment of citizenship. This was the beginning gradation of rights among the citizens, and here rights were based on segregation, there were certain sections treated better than others. It is this system that created the citizenship of inclusive membership, but largely inegalitarian in distribution. For the elite to maintain the differentiated treatment to citizens after the country’s independence and the abolition of the slave trade, they came up with a dual pronged solution. They ensured direct suffrage and made it voluntary, but at the same time limited it to those who could read and write. This restriction made the electorate much smaller, furthermore in the constitution; there was an elimination of the citizens rights to basic education that provided them with some limited education. This restriction denied the citizens of their political citizenship for a long time until 1985 when it was repealed. According to Holston (2007), after the repeal, the elites still longed to control civil and econ omic matters. They established a real estate industry that facilitated legitimate the ownership of private property and one that supported free labor immigration. In addition, they created high price for the land and made wages low to restrict the many workers legal access to land forcing them to basically be source of cheap labor. The two citizenships developed in tandem and became restrictive as the country changed from a slave based nation to a republic based on wage labor. The regimes that followed in the 20th century followed this paradigm establishing an inclusively inegalitarian citizenship and adopting it to a modern situation. It incorporated the emerging labor force in the urban areas into a new arena of labor law devoid of equality. According to , inclusively inegalitarian citizenship was the cause of the insurgency. Inegalitarian citizenship representative of inequality in his theory can be disapproved more so in the context of it use. If the residents of the favelas are unequal, that has not stopped them from moving up the economic and political ladder. Luiz Inacio Lula da Silva is a good example of this scenario; he was raised in the favelas and emerged as the head of state. Therefore, the insurgence is not in demand for autonomy, but for residence and more so for the poor. The cause for the insurgency was lack of planning that takes into consideration the workers and the poor of the city. In addition, as much as Holston (2007) argues that favelas claimed their citizenship, this is far from the truth. They might have stopped evictions and initiated a new process of issuance of titles, but this calls for a redefinition of citizenship. Citizenship calls for recognition of the rights of each and every resident, as part of the urban populace; they have equal democratic right to environmental health as well as basic living conditions. The rights herein refer to basic urban services including but not limited to water, sanitation, power, and education. The favelas inhibit provision of these basic services, first of all it is not easy to gauge the population in these areas for planning purposes; they are not only congested, but also risky as a result of high crime rates. In addition, the houses constructed in favelas are not planned and are informal hence it is difficult to access them for the provision of certain services such as good roads, drainage, water supply and even power. These conditions render the favelas by default inaccessible to basic urban services. Furthermore, Holston’s (2007) approach explores cultural phenomena, and he makes a persuasive case. There seems to be another problem in the favelas that have a direct bearing on the limited citizenship of the favela residents. There is a need for a clear ethnographic analysis of the key players in these areas, and Holston (2007) fails do provide this. The favelas have been invaded by cartels that would rather have them remain the way they are for business purposes . First, the drug cartels, they have a system of criminal leadership. These criminal gangs have control over most areas of the favelas making it difficult for the residents to receive much needed services due to fear. The middle class and the upper classes are of the opinion that favelas are loci of violence and the epicenter of criminality. This view is further perpetuated by the state officials as well as the law enforcement that result to a repressive approach, from regular police raids to forceful eviction of large populations and razing the structures. These actions are usually justified by the mere fact that the favelas are crime hotspots. Criminal gangs and activities play a significant role in preventing accessibility into the favelas, this leads to the government shortsightedness, police unaccountability, and most important lack of opportunities and services for the residents relegating them to a state of inegalitarian citizenship. Rights in Sao Paulo Favelas The emergence of citizenship in Sao Paulo’s public spheres forced the authorities to relook into these new urban conditions by allowing new kinds and sources of rights. These brought to the forefront issues of substance and scope that were previously ignored by the state’s current laws and institutions. The new citizenship rights developed at the edge of the manifested assumptions of governance: they resolved the new common and personal spaces of everyday life among the economically challenged in the favelas; the rights concerned men, women as well as the children and established work to give state services. The most notable fact of the rights is that they introduced reconceptualization, what Holston (2007) refers to as the greatest historical innovation of these rights. The proponents of these rights had initially thought of them as entitlements of general citizenship, as opposed to a differentiated category of citizens. In this regard, the emergence of participatory p ublics in the favelas introduced and established new understanding and exercise of citizenship rights as well as expanding substantive citizenship to new social frontier. The foundation of rights, therefore, is a combination of new and old formulations. In addition, these rights are subjected to change in concepts. Nonetheless, there is a presentation of a mixture of rights that include treatment rights, contributor rights, as well as constitutional rights. It is evident that few people refer to constitutions and laws and if they do; it was to complain and that, with the exception of labor rights, most were not applicable. The concept of rights as a privileged few is grounded in several incarnations, entrenched in the system of differentiated citizenship. In other words, citizenship remains a means for the distribution and legitimizing inequality. This concept was prevalent in the post constitution favelas being used more than the insurgent one of generalized text-based rights. The generalized text, based rights, proposes that the residents of favelas have unconditional rights and that their rights are not based on personal, social or moral status. This sets the stage for the establishment of and the achievement of a more equalitarian citizenship. However, as the residents of favelas are organized in groups, propagates the concept of contributor rights one that adopts both systems of citizenship. This is because the autoconstruction in the favelas was not all inclusive; it excluded some residents. Despite this fact, it was recognized as the builder of the peripheries and emphasized the self-determination and accomplishment of the people in the favelas both at the individual and group level. In addition, autoconstruction promoted a universal citizenship distinct from the differentiated pattern. In the current peripheries, all the three concepts were significant in the development of citizenship. Conclusion This paper has highlighted the concept of citizenship, applying it to the city of Sao Paulo. The paper reveals that the insurgency witnessed in most of the informal settlements in the city are not mere instrumental outcry and violence, but a conflict of citizenship. As the city developed, there was no proper planning that took into consideration the low income earners or even the settlements that were earlier created by the workers. Therefore, there has been the emergence of new citizenship in Sao Paulo’s public spheres forced the authorities to look into these new urban conditions by allowing new kinds and sources of rights. The insurgency introduced new ways of accessing the situation; these brought to the forefront issues of substance and scope that were previously ignored by the state’s current laws and institutions. The new citizenship rights developed at the edge of the manifested assumptions of governance. Citizenship as examined in the paper calls for recognitio n of the rights of each and every resident of the city, as part of the urban populace; they have equal democratic right to environmental health as well as basic living conditions. Bibliography Avritzer, A., 2004. A Participacao em Sao Paulo. Sao Paulo: Editora Unesp. Conceicao, A., 2010. RMSP supera 20 milhoes de habitantes, calcula Seade. [Online] Available at: http://www.estadao.com.br/noticias/economia,rmsp-supera-20-milhoes-de-habitantes-calcula-seade,503095,0.htm [Accessed 14 March 2014]. Diken, B. & Laustsen, C.B., 2007. Sociology Through the Projector. New York: Routledge. Geo Cases, 2003. Sao Paulo: Population and Slum Housing. [Online] Available at: http://www.geocases2.co.uk/printable/Housing%20in%20Sao%20Paulo.htm [Accessed 14 March 2014]. Holston, J., 2007. Insurgent citizenship in an era of global urban peripheries. [Online] Available at: http://www.publicspace.org/es/texto-biblioteca/eng/b001-insurgent-citizenship-in-an-era-of-global-urban-peripheries [Accessed 15 March 2014]. Holston, J., 2007. Insurgent Citizenship: Disjunctions of Democracy and Modernity in Brazil. Princeton: Princeton University Press. Human Rights Watch, 2009. Lethal Force: Police Violen ce and Public Security in Rio de Janeiro and Sao Paulo. New York: Human Rights Watch. McCann, B., 2006. The Political Evolution of Rio de Janeiro’s Favelas: Recent Works. Latin American Re, pp.149-63. Santos, B.d.S., 1995. Toward a New Common Sense: Law, Science and Politics in the Paradigmatic Transition. New York: Routledge: Routledge. The Guardian, 2002. Luiz Inacio Lula da Silva. The Guardian, 27 October. UN Habitat, 2012. The Role of Urban Planning in Preventing Slums and Addressing the Existing Slums. [Online] Available at: http://www.mhu.gov.ma/Documents/TOP%2020/Pr%C3%A9sentations%2027%20nov/The%20role%20of%20urban%20planning%20in%20preventing%20slums%20and%20addressing%20existing%20slums.pdf [Accessed 15 March 2014]. Wakefield, E.G., 1968. A letter from Sydney. In The collected works of Edward Gibbon Wakefield. Glasgow : Collins. Wolfe, J., 2014. Working Women, Working Men: Sao Paulo & the Rise of Brazil’s Industrial Working Class, 1900–1955. Duke Unive rsity Press.

An Observation of Clients Suffering from Common Mental Disorders and the Legal Implications of Sharing Patient Information

An Observation of Clients Suffering from Common Mental Disorders and the Legal Implications of Sharing Patient Information In the past week, I observed two clients who were suffering from common mental disorders although the development of the condition was very different especially because of the existing differences in social environment. The clients had a behavioral engagement group session. Sharing of patient information without their consent is illegal as per the HIPAA guidelines although provision of a general focus and understanding is accepted without exposing the privacy of the clients. Client description The first client was a thirteen-year-old male child who was having an oppositional defiant disorder. This was confirmed after a series of tests. The client was very argumentative and got easily annoyed even for no good reason. The client had not sought any prior medical attention since the situation was largely assumed by parents who thought that it was just a stage before escalating where the client at times was unable to control his action. The second client that I observed was a 15-year-old male who had serious challenges regarding her ability to concentrate. The client could not focus and pay attention for a continuous ten minutes. This situation was very worrying especially his school life where his grades were getting poor and there was no way that even teachers and his parents could do to change the trend. The client was diagnosed with attention deficit disorder (McGillivray Evert, 2014). DSM-5 The DSM-5 highlights that for an individual to be diagnosed with mental disorder condition, they must have had emotional and behavioral symptoms that have lasted for a period of at least six months. This requirement was valid in this case considering the fact that the clients had the condition for years. The condition of their mental disorders were moderate since the symptoms used to occur both at home and at school (American Psychiatric Association, 2013). Legal implications The legal issues in both cases are based on ensuring that patient information is held with privacy and high level of confidentiality to ensure that the privacy of each patient is maintained. This enhances professional relationship between the client and the counselor. The client must consent to the treatment intervention suggested. This entails informed consent that is a serious aspect in delivery of healthcare (Wheeler, 2014).

British cinema Essay Example | Topics and Well Written Essays - 3000 words

British cinema - Essay Example The society is always grappling with a lot challenges such as poverty, poor governance, disasters and such challenges dictates the context within which the films are made with the aim that they will of making the society better (Ashby & Andrew, 2000). Whenever the audience watches the films on various themes there conscious is pricked, and they get empowered through such films to fight for a better society. The influence of film to the society cannot be overlooked. This begs the need for the directors and all other stakeholders in the film industry to up their game and ensure that their content is based on the realities that exist in the society with a view to making the society a better place to live in and exist. Synopsis of the films Loach directed, and Sally Hibbin produced the 1990 film Riff Raff. The main stars in the movie are Robert Carlyle and Rick Tomlinson. The movie was such a hit and won the coveted European Film Award in the year 1991. The character Stevie (Robert Carly le) is having a rough time in London and decides to secure employment at a site as a builder. Stevie soon begins (Brunsdon, 2007) to make friend s at the building site; he meets Shem, Mo, and Larry, who offer him an empty makeshift flat. Stevie later bumps into Susan (Emmer McCourt) an upcoming actor and musician. Stevie begins to help Susan to get some support from his workmates at the site. With time, Stevie and Susan move in together, and they appear to be happy at least for some time. Larry appears to be a gallant critique of the Conservative Party and Margret Thatcher, who is the Prime minister at the time. Larry seems to be on his own; the rest of the crew are not interested in discussing any political affairs. To them, politics do not help their situation. At the workplace, the crew is working under despicable conditions (Blandford, 2007). Workers safety is not the priority of the management; people have to endure longer working hours on a meager pay. Moreover, there is no jo b security; the workers are dismissed on baseless grounds. In the meantime, Susan's relationship with Stevie hit a dead end and the two-part ways. The workers can no longer take the harsh condition at the workplace, especially after the sudden death of their colleague who falls off from the rooftop. Stevie leads his colleagues to setting up the building of fire. In Raining Stones (1993), Ken Loach puts into perspective a story of a devoted man who despite coming from a humble background is very proud. He is Bob; he is determined against all odds to find his little girl an expensive dress as a gift for her First Communion. This, however, gets him into trouble; he resorts to desperate measures in a bid to raise the money to secure for her daughter the dress. His desperate pursuit of money puts casts him on the bad light and compromises his image in the society (Bazin, 2005). This movie is prejudging by the fact that it won the Jury Prize in its maiden year in 19993 at the â€Å"Canne s Film Festival. Socio-historical and institutional Background of the films The films do not concentrate on the visual style so much but rather on the challenges that the society is grappling with. Such social issues include housing problems, poverty, bad governance, and disasters. In the 1960s and 1970s Britain was not a democratized society as it is today. So most of the films produced around that time targeted to sensitize the society against such odds.

HoneyGrow Philadelphia Essay Example | Topics and Well Written Essays - 1250 words

HoneyGrow Philadelphia - Essay Example As earlier stated, the company provides a wide variety of fast foods. Apart from stir-frys, plus salads which have lots of ingredients, the firm’s menu contains juices from fresh fruits with no additives. Since its establishment, the firm’s product demand from its customers is experiencing a steady upward trajectory. Consequently, the company’s target audience is the group of consumers who like fast foods, salads, yoghurt and lovers of honey. For this case, Honey Grow has resorted to extending its product line so as to enable other customers access its products. Honeygrow will also add other new product lines in areas such as tri-state. It will expand its product line as far as the River Hudson and the meatpacking District. The company will further take up two neighboring positions of the Italian Restaurant. As it occupies that space, the dà ©cor in the Italian restaurant will be salvaged so as to be used in the upcoming store. The company has a high potential of growth due to its strategic location. The strengths of the company also contribute to its growth. In addition, Honey Grow is not likely to fall out of the market soon due to the stiff competition that is currently prevailing since it has proper and robust strategies in place. This competition comes from the new restaurants which are sprouting up in most locations. The marketing atmosphere has also been friendly to the company’s quality products. Therefore, it will survive the stiff competition as it provides healthy products, which are probably fresh with no additives. Fina lly the use of touch screen system motivates individuals as they can choose what they want from a variety of available ingredients. As the company’s founder, Justin Rosenberg has worked for Honey Grow since its establishment in 2012. HoneyGrow reflects Justin Rosenberg’s passion for healthy foods and other fast

Ambidexterity in an organization Essay Example | Topics and Well Written Essays - 1000 words

Ambidexterity in an organization - Essay Example Ambidexterity requires an enormous amount of altruistic effort on the part of managers. The basic question that addresses a manager’s motivation is â€Å"What is in it for me†. Operation manager’s motivation is limited to meeting his deadline and exceeding his rated capacity to ensure that he delivers what is required, when it is required. Thus, his impetus is ensuring efficiency and maximizing capacity. While business unit managers are expected to deliver revenues that can cover pricing schedule configuration and marketing at times it can be an introduction of related products if not an entirely different set of products all together. The survey in itself failed to take into consideration the difference in the terms of reference between operational managers and business unit managers. The level of expectation in terms of performance and output as well as the requirement and scope of the job is very wide. Operational manager’s realm of influence is only limited within his domain, its efficiency, continuity of operation during emergencies and its adherence to the quality and volume demanded by the company. Therefore an operation manager’s decision making authority is limited within his area of responsibility it would be incredulous to expect him to have dominion over other parts of the company. An operations manager’s personal coordinating mechanism is limited to his vendors, the source department where his input is coming from, and the destination of his output. Operations managers being a service provider in a company are expected to adhere to the quality standards of the company as well as to the standard work instructions as required by their internal clients. Business unit managers are expected to be ambidextrous since their success is directly correlated to their creativity. If operations managers are back-office and support

Major Sales ( Marketing Analysis Paper) Essay Example | Topics and Well Written Essays - 750 words

Major Sales ( Marketing Analysis Paper) - Essay Example (Bonoma, 2006). The buyer – seller relationship is unique setting in which psychology play a huge role in the outcome of the intervention. Psychology is about understanding people’s needs and how to fulfill them (Heywood, 2007). The sales strategy utilized by a company must take into consideration how to fulfill the desires of the customers in order to obtain a final sale. An interesting scenario from the article written by Thomas Bonoma involved a company that had the best prices in the industry, but it was being outperformed by competitors because other companies were offering higher discount to the customer to finalize the sale even though their final prices were higher. This example clearly shows the perception of a higher discount played into the customers mind and created a false illusion of offering a better deal. The corporate world is complex which implies that a seller can not target a single person in a company when making a sales approach. In order to be effective at selling it is important to combine the individual and group dynamics of buying to predict what the buyer decision unit will do (Bonoma, 2007). A company can be visualize as a buying center which has different components within the organization. A corporate sale requires the salesperson to make an approach to different people within the organization to obtain results. Once the sales pitch is given to the initiator of the target this person will pass the information along to others for evaluation. The key for the salesperson is to ensure the information reaches the hands of the decision makers within the organization which are the ones that ultimately make the decision to purchase the product or service. Selling is an art and a science at the same which must be mastered by the seller. Persuasion is an element that can help salespeople a lot. If for example a particular characteristic of the

Enterprise Development, Culture and Management Assignment

Enterprise Development, Culture and Management - Assignment Example An entrepreneur is a risk taker. He is a unique person in the society with skills that are crucial for championing change. On the other hand, any individual who works as his own boss is considered as an entrepreneur. Entrepreneurship is a term that is often used interchangeably with innovation. Innovation can be referred to as an intentional process of change aimed at creating value by targeting opportunity and in quest of advantage. Entrepreneurship emphasizes on the creation of new products and services, new production processes, new organisational structures and the invention of new markets. New entrepreneurial ideas are those that can be commercialized and should be able to contribute greatly to the development process of the entire society. Entrepreneurship plays a very crucial part in economic development process. Economic development is usually influenced to a great extent by entrepreneurial activities. Innovation propels the economic growth and development of any country. The level of economic performance relies hugely on the level of technology used by firms. Research and development, which is characteristic of entrepreneurship, provides a great thrust to technological advancements in companies and hence production efficiency. Neo-classical economics acknowledges that economic growth is as a result of enhancements to the basic factors of production such as labour and capital, which is the main objective of entrepreneurs. Entrepreneurship is characterised by competitive actions that spur market processes to success. The introduction of new activities in the market is essential for the development process of trade. Established firms as well as new entrants in the market develop new products that respond to the varyin g needs of consumers and thus contribute enormously to the development of the economy and betterment of the society (Wong et al 2005). Entrepreneurship and innovation are thus universal primary determinants of

Critical Thinking Questions Assignment Example | Topics and Well Written Essays - 1000 words

Critical Thinking Questions - Assignment Example A reference source used in a paper must be credible to be conclusive and the authority it possesses makes the source more credible and usable. Primary sources give first-hand information about the subject of research while Secondary Sources give information that has been discussed elsewhere. However Primary and Secondary sources are relative terms and can be described as per the usage of the information. It is described that â€Å"a fallacy is usually incorrect reasoning in argumentation resulting in a misconception.† A logical fallacy is one which is a logical flaw in the argument due to which the argument becomes invalid. A post hoc is a good example of logical fallacy in which people try to link events and deduce conclusions with out considering the other relevant factors. A typical essay includes thesis statement, introductions, body paragraphs and conclusion. The introduction of the essay must be deductive in nature and presented precisely. A good introduction includes to pic of the essay and the background information regarding it. The thesis statement is usually presented in one single statement and author shows his point of view that will be later proved in the body paragraphs through a logical chain of arguments. A thesis statement never asks a question but shows a point of view. A conclusion comprises of a paragraph and concludes the arguments presented in the body paragraphs. The conclusion is basically a summary of the essay. A counter-argument is a reason given by your opposition. The counter-arguments are used in thesis to be evaluated on logic and then answered. Transitions are used to connect different paragraphs and give a complete picture of the essay. c. Integration of Evidence: What is the difference between paraphrasing, summary and direct quotes?

19th Century America Essay Example for Free

19th Century America Essay Social Studies Essay Throughout the 19th century, America was a rapidly growing country. It was full of new inventions, new ideas, economic and social development, and new ways of thinking. But, most of these came from the North. The North and the South had many differences and many similarities. The North and South had many differences. One difference is that South’s economy relied on slaves more than the North. Almost all the Northern states immediately or gradually abolished slavery after the Revolutionary War. Another economic difference is that the South’s economy was based on â€Å"cash crops†. â€Å"Cash crops† include rice, tobacco, indigo, and cotton. The South had many plantations to support its farming economy. The North had many small farms as well as larger towns and cities. The North relied more on factory work. In the North, railroads and canals connected the states, allowing for greater economic development. The South’s social development was also very much different from the North’s. For example, in the South, the wealthy plantation owners and the slave owners were at the top. They supported their plantations with slavery. In the North, the upper class was made up of mostly city people who owned factories. Many of the factory workers were European immigrants. One example of a similarity is the class structure. They both had a very small upper class, a small middle class, and a large lower class. Another example is that the white men had all the power, and slaves and women didn’t have equal rights with the white men. In terms of economic similarities, farming was an important part of the economy in both the North and the South. These two regions obviously had many differences. In many ways, this strengthened the nation. The North’s factories processed the South’s crops, which tied the nation together. Also, having male dominance and having women and African Americans with no equal rights kept the nation together. But, these differences also created conflicts, which threatened the nation. The North wanted to abolish slavery for good, but the South needed slavery for crops, such as cotton. Because of this conflict, the Civil War would start later on. Overall, both regions’ differences threatened the nation. When the cotton gin was invented, this caused further conflict. It gave the South more reasons to keep slavery. Another conflict was the difference in wealth between the North and the South. The North had a more developed economy with canals, railroads, and factories. The South continued to rely on agriculture as its main component of the economy, requiring them to import manufactured goods. In conclusion, the North and the South were, overall, very different, but with some similarities. These differences strengthened the nation in a few ways and threatened the nation in many ways. The differences in social and economic structure led to the Civil War.

Media Representation Of Gender And Body Image

Media Representation Of Gender And Body Image It is estimated that we are exposed to over 3,000 advertisements every day. This makes advertisements a very powerful educational force in society. It can be seen that advertisements sell more than just products. They sell values, images and concepts, love and sexuality, and popularity and normalcy. They ultimately tell us who we are and what we should strive to be. Men, women, teens, boys, and girls all identify people by how they look, to body size and shape, to clothes, as well as hairstyles. Therefore, the way we view our body and image can have a large impact on the way we feel about ourselves. For the most people, especially with adolescents, body image is strongly influenced by mass media and advertising. When looking into advertising within media representation and self body image one can see how powerful of an outlet advertising can be in our current society (Advertising: Its everywhere, 2010). Advertisers emphasize body image and the importance of physical attractiveness in order to sell products. They hope to persuade society that something needs to be added or fixed, because what we have is either not enough or good enough to meet the high demands that society puts on satisfaction. Womens magazines are full of articles convincing women that if they can just lose those a little more weight, then they can have the perfect marriage, loving children, great sex, and a rewarding career. The standard of beauty that is imposed on women is difficult to achieve and maintain and therefore, the cosmetic and diet product industries are sure to profit and grow off the high beauty standard. It is no surprise that youth is increasingly promoted, along with thinness, as an essential criterion of beauty in todays society. Aging is looked at in the media as an issue that needs to be dealt with and ultimately stopped all together (Gerber, 2010). Adolescents are the main target for most media outlets because they are particularly vulnerable and inexperienced consumers. They are still learning their values and roles and developing their self-concepts. Most adolescents are sensitive to peer pressure and find it difficult to resist (Kilbourne, 1999, p.129). This constant exposure to negative body image advertisements may influence individuals to become self-conscious about their bodies and to obsess over their physical appearance. The beauty industry is an extremely large industry that profits off the negative self-esteem and body image of many women in todays society. Women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids. It is estimated that the diet industry alone is worth anywhere between 40 to  100 billion dollars a year selling temporary weight loss products (Cummings, 2005). On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls. The American research group Anorexia Nervosa Related Eating Disorders, Inc. says that one out of every four college-aged women uses unhealthy methods of weight control, such as fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting (National Association of Anorexia Nervosa and Associated Disorders, 2010) . The Canadian Womens Health Network warns that weight control measures are now being taken by girls as young as 5 and 6 years old (The Canadian Womens Health Network, 2005).   Another study conducted by Marika Tiggemann and Levina Clark in 2006 titled Appearance Culture in Nine- to 12-Year-Old Girls: Media and Peer Influences on Body Dissatisfaction, notes that nearly half of all preadolescent girls wish to be thinner and as a result, they have engaged in a diet or are aware of the concept of dieting (Clark, 2006).  Ã‚   In 2003, Teen magazine reported that 35 percent of girls 6 to 12 years old have been on at least one diet, and that fifty to se venty percent of normal weight girls believe they are overweight (Gibbons, 2003).Overall research indicates that ninety percent of women are dissatisfied with their appearance in some way (The Canadian Womens Health Network, 2005). Media activist Jean Kilbourne concludes that, Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight (Kilbourne, 1999, p. 47). Many of the media images of female beauty are unattainable a majority of women. The media continues to set unrealistic standards for what body size and appearance is considered normal. If you look through any magazine or turn on the television, you would see collarbones, hipbones, cheekbones and rib cages as the overall trend in Hollywood. Celebrities like Mary-Kate Olsen and Nicole Richie, both of whom have been reported to have eating disorders, can be seen in designer clothing with designer handbags and gorgeous men along with them. This is the model of success for many adolescent girls. Most of these girls look up to and admire these celebrities and are therefore taught at a young age that Barbie is how a woman is supposed to look; tall, blonde, big breasts, and extremely thin. Barbie in reality is so thin that her weight and body proportions are not only unattainable, but also unhealthy (Gerber, 2010).. Researchers have generated a computer model with Barbie-doll proportions and have found that her back would be too weak to support the weight of her upper body, and would be too narrow to contain more than half a liver and a few centimeters of bowel. A  real woman built that way would suffer from chronic diarrhea and eventually die from malnutrition. Jill Barad president of Mattel, the manufacturer of Barbie, estimated that ninety nine percent of girls between the ages of 3 to 10 years old own at least one Barbie doll (Greenwald, 1996). Still, the number of real life women and girls who seek a similarly underweight body is epidemic, and they can suffer equally devastating health consequences (Gerber, 2010). Researchers report that womens magazines have more ads and articles promoting weight loss than mens magazines do, and over three-quarters of the covers of womens magazines include at least one message about how to change a womans bodily appearance through either diet, exercise or cosmetic surgery (Gerber, 2010). Television and movies reinforce the importance of a thin body as a measure of a womans worth. Canadian researcher, Gregory Fouts reports that over three-quarters of the female characters in TV situation comedies are underweight, and only one in twenty are above average in size. Heavier actresses tend to receive negative comments from male characters about their bodies and eighty percent of these negative comments are followed by canned audience laughter (Gerber, 2010). Billboards are one of the largest forms of advertisement. Advertisers tend to make these advertisements especially memorable so they dont go unnoticed. Sometimes, they overlook and take it too far. An example of this was a billboard advertising one of NBCs popular television shows, Friends. The billboard glamorized anorexia by picturing the three female stars of the show and beside them the phrase Cute anorexic chicks. The caption was originally meant to be looked at as a joke regarding the accusations towards the three women of having eating disorders and unhealthy exercise habits, which all of them denied. Although the billboard was removed immediately, it illustrated a spectrum of ads promoting harmful body ideals (Smith, 1999). What may really make a difference in this unhealthy trend are organizations that promote fighting back against the standards that the media presents. An organization that has helped do just that is the About-Face Organization. About-Face is a San Francisco based media literacy organization that concentrates on the effect of the mass media on the physical, mental, and emotional health of females. About-Face encourages personal activism against the thin body ideal. Since 1995 About-Face has been providing education and resources on this subject through research that indicates a relation between exposure to the idealized female in the media and the occurrence of eating disorders (About-Face, 1996). Another organization to promote positive body image is Dove. In 2004, Dove launched the very successful Campaign for Real Beauty which features real women, not models, advertising Doves products. The advertisement is composed of six women all with perfect skin, hair, and teeth. The only thing that is looked at as not perfect is their weight. The women within the Dove advertisement are supposed to portray real women instead of extremely thin models in in hopes to offset the unrealistically thin and unhealthy images associated with modeling and advertisements in an effort to widen the stereotype of beauty and boost sales in the process. The slogan real women have curves as well as the campaigns Web site, which features quotes from each of the Campaign for Real Beauty models, does a great job of capturing the overall message of real beauty (Dove, 2010) . The Campaign for Real Beauty has had a huge impact and response throughout the world. The six women in the U.S. ads are featured in national television spots, magazine advertisements, print advertisements and billboards in major urban markets in North America and similar campaign ads are being run throughout the world by Dove as well. The campaign and its influence on body image have been the topic of many newspapers and blogs, receiving mostly praise, but like any other media outlet, some criticism as well. Some question the legitimacy of real beauty messaging through commercial beauty products along with how the ads might affect women who still do not fit in with the portrayal of beauty in the Dove advertisements. Although the women are not touched up, the models in the series are still smaller than the average American woman at size 14. These women can be paid far less, but they can also break the sameness of advertising (Corbett, 2006). All of this attention is what Dove was really striving for in order to get the message across. According to a press release, Dove wants to make women feel more beautiful every day by challenging todays stereotypical view of beauty and inspiring women to take great care of themselves. The use of women of various ages, shapes and sizes is designed to provoke discussion and debate about todays typecast beauty images (Prior, 2004). According to a study conducted by Dove, only two percent of women describe themselves as beautiful. Sixty three percent strongly agree that society expects women to enhance their physical attractiveness. Forty five percent of women feel women who are more beautiful have greater opportunities in life. The study also looked at the degree in which mass media has played in portraying and communicating an unrealistic view of beauty. More than two thirds of women strongly agree that the media and advertising set an unrealistic standard of beauty that most women coul d not ever achieve. Women feel they are surrounded images unrealistic beauty. The majority wish female beauty was portrayed in the media as being made up of more than just physical attractiveness. Seventy five percent went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape, and size (Dove, 2010). Other advertisers have also been departing from the idealistic body type. In the Just Do It campaign, Nike features muscular, disembodied thighs and butts, labeled Thunder Thighs and Big Butt. These advertisements are very important to understanding the media representation and body image of the direction that society will be heading. It is important to take action with the media and society like represented with the Dove campaign, in order to try and change the trend and get women to love being who they are, no matter what their size, and love the uniqueness of their own body (Corbett, 2006). Another media outlet that should not go unnoticed is the digital media. In todays society this plays a very important role. A great example of this is shown through Doves Evolution video. The video starts off with what appears to be a normal woman and is magically transformed into a beautiful supermodel and placed on a billboard. By using a computer, the womans face is geometrically changed and made to look perfectly proportioned. The video shows people that absolutely perfect faces and bodies are not only rare but nonexistent in many cases (Postrel, 2007). In Madrid, one of the many popular fashion capitals, thin models were banned from the runway in 2006. Spain has recently undergone a project with the aim to standardize clothing sizes through using a process in which a laser beam is used to measure real life womens bodies in order to find the most true to life measurement. This project is hoped to help fight the perception that thin equals beautiful. Milan has also jumped on the idea and also banned ultra thin models from fashion week in 2006 in hopes that models will start to become more healthy sizes (Woolls, 2008). Twenty years ago, the average model weighed eight percent less than the average woman. Todays models weigh twenty three percent less. Advertisers are convinced that thin models sell products and that thin is in. When the Australian magazine New Woman recently included a picture of a heavy-set model on its cover, there was an instant backlash of grateful readers praising the change. The advertisers were less then pleased however. They complained and the magazine soon returned to featuring bone-thin models. Advertising Age International concluded that the incident made clear the influence wielded by advertisers who remain convinced that only thin models spur the sales of beauty products (Gerber, 2010). Mainstream media representations also plays a role in reinforcing ideas about what it means to be a real man in our society. Most media sources portray male characters as rewarding for self-control and controlling of others, aggressive and violent, financially independent, and physically desirability. Although distorted body images have been known to affect women and girls, there is a growing awareness regarding the pressure for men and boys to appear more muscular. Many males are becoming more insecure about their physical appearance due to advertising and other media images that raise the standard and idealize well-built men. Advertising images have been accused of setting unrealistic ideals for males, and men and boys are beginning to risk their health to achieve the well-built media standard (Eating disorders: Body image and advertising, 2008). Another issue is the representation of ethnically diverse women in the media. A 2008 study conducted by Juanita Covert and Travis Dixon titled A Changing View: Representation and Effects of the Portrayal of Women of Color in Mainstream Womens Magazines found that although there was an increase in the representation of women of color, overall white women were overrepresented in mainstream womens magazines from 1999 to 2004. An experiment was designed to view the effects of counter stereotypical portrayals on readers. The research showed that exposure to articles featuring counter stereotypical depictions of women of color tended to evaluate the occupational expectations of women of color among white readers but not people of color (Covert, 2008). In article on African American women and beauty ideals, it is stated that Black women are less vulnerable than white women to reacting negatively is they dont match the ideals pervading prime-time television shows and magazines, according to studies (Smith, 2004). African American women pay little attention to thin images of white women and have better body images than white women, though heavier and unhealthier. African American women have disregarded the idea of thin, pretty white woman as unattainable for themselves and as unimportant to others in the black community (Smith, 2004). It is also found in research that black women were less likely to exhibit signs of bulimia (Smith, 2004). When you think of sexy black women in the media, many would instantly think of Beyonce, Rihanna, or Tyra Banks. However, some would argue that though they are ethnically black, they are whiteified. Their hair has been dyed blonde, straightened hair, and even skin lightened. This is sending a negative message to the darker skinned African American women that they are not beautiful (How the media destroys black beauty, 2010). Some other examples of media sources lighting the skin of African American celebrities by using Photoshop and special lighting techniques is recently shown in Gabourey Sidibes Elle 25th Anniversary Cover. Though the magazine denies the accusations, this is not the first time this has been brought to everyones attention (Everett, 2010). Beyonce Knowles has also been represented several skin shades darker in her LOreal Paris magazine advertisements. Even after the company made a statement claiming this was untrue, many find this hard to believe (Guardian News Media , 2008). Other celebrities to undergo the supposed Photoshop skin lightening include OJ Simpson, Mariah Carey, and even President Obama. The message that media gives about thinness, dieting and beauty tells ordinary women that they are always in need of adjustment. The female body is looked at as an object to be perfected (Gerber, 2010). Jean Kilbourne argues that the overwhelming presence of media images of painfully thin women means that real womens bodies have become invisible in the mass media. This statement implies that the constant exposure of images and texts suggests the idea that the thinner a woman is, the better she is. This has a strong influence on women which then contributes to eating disorders and low self esteem issues. Kilbourne concludes that many women internalize these stereotypes and therefore judge themselves by the beauty industrys standards (Kilbourne, 2010). Some may blame society for accepting negative representation of media. However, it is going to take the media to make a change through better marketing choices and a better view of body image and self-esteem. We are bombarded with images of perfect women and men everyday, whether it is on our favorite television shows, movies, magazines and music. The majority of the women are tall, thin and beautiful and the men are muscular, tanned and seductive. People who do not fall within this media induced norm are left without models to look up to. Instead, they give in to the cosmetic and diet product industry and try to alter their bodies to what they have been told is beautiful. Adolescent girls and boys are constantly striving to acquire an unattainable physique. Across the nation, millions of teens struggle with eating disorders and borderline conditions. With the help of Organizations like the About-Face Organization and programs like the Doves Campaign for Real Beauty, body image can s oon be embraced by men and women of all ages, sizes, and skin color. Work Cited Advertising: Its Everywhere. Media Awareness Network. Web. 10 Nov. 2010. . Body Image and the Media. The Canadian Womens Health Network. 2005. Web. 10 Nov. 2010. . Clark, L. and Tiggemann, M. (2006), Appearance Culture in Nine- to 12-Year-Old Girls: Media and Peer Influences on Body Dissatisfaction. Social Development, 15:  628-643. Cummings, By Laura. BBC NEWS The Diet Business: Banking on Failure. BBC News Home. 5 Feb. 2003. Web. 10 Nov. 2010. . Campaign for Real Beauty. Dove. Web. 10 Nov. 2010. . Corbett, Rachel. Doves Larger Models Spur Sales and Attention. Womens ENews. 29 Jan. 2006. Web. 10 Nov. 2010. . Covert, J. J., and T. L. Dixon. A Changing View: Representation and Effects of the Portrayal of Women of Color in Mainstream Womens Magazines. Communication Research 35.2 (2008): 232-56. Eating Disorders: Body Image and Advertising HealthyPlace. HealthyPlace.com. 11 Dec. 2008. Web. 10 Nov. 2010. . Everett, Cristina. Elle Magazine Accused of Digitally Lightening Gabourey Sidibes Skin on October Cover. NY Daily News. 17 Sept. 2010. Web. 10 Nov. 2010. . Gerber, Robin. Beauty and Body Image in the Media. Media Awareness Network. Web. 10 Nov. 2010. . Guadian News Media. LOreal Denies whitening Beyonce Knowles Skin in Cosmetics Ad. Buzzle Web Portal. 8 Aug. 2008. Web. 10 Nov. 2010. . Gibbons, Sheila. Teen Magazines Send Girls All the Wrong Messages. Womens ENews. 29 Oct. 2003. Web. 10 Nov. 2010. . Greenwald, John, Valerie Marchant, and Jacqueline Savaiano. BARBIE BOOTS UP TIME. TIME.com. 11 Nov. 1996. Web. 10 Nov. 2010. . How The Media Destroys Black Beauty | Socyberty. Socyberty: Society on the Web. 24 Oct. 2010. Web. 10 Nov. 2010. . Kilbourne, Jean. Beautyand the Beast of Advertising. Center for Media Literacy. Web. 10 Nov. 2010. . Kilbourne, Jean. Cant Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon Schuster, 1999. National Association of Anorexia Nervosa and Associated Disorders. National Association of Anorexia Nervosa and Associated Disorders. Web. 10 Nov. 2010. . Postrel, Virginia. The Truth about Beauty. The Atlantic (2007): 1-3. Prior, Molly. Dove Ad Campaign Aims to Redefine Beauty Womens Wear Daily, October 8, 2004. Smith, Dakota. Black Women Ignore Many of Medias Beauty Ideals. Womens ENews. 10 June 2004. Web. 10 Nov. 2010. . Smith, Katie. Effect of the Media on Eating Disorders. Effect of the Media on Eating Disorders. 23 Nov. 1999. Web. 10 Nov. 2010. . Woolls, Daniel. Spain to Make Clothes for Real Women. USATODAY.com. 7 Feb. 2008. Web. 10 Nov. 2010. .

RENT the Musical :: Rent Musicals Movies Broadway Plays Essays

RENT the Musical There's a scene in the new musical "RENT" that may be the quintessential romantic moment of the '90s. Roger, a struggling rock musician, and Mimi, a junkie who's a dancer at an S/M club, are having a lovers' quarrel when their beepers go off and each takes out a bottle of pills. It's the signal for an "AZT break," and suddenly they realize that they're both HIV-positive. Clinch. Love duet. If you don't think this is romantic, consider that Jonathan Larson's sensational musical is inspired by Puccini's opera "La Boheme," in which the lovers Mimi and Rodolfo are tragically separated by her death from tuberculosis. Different age, different plague. Larson has updated Puccini's end-of-19th-century Left Bank bohemians to end-of-20th-century struggling artists in New York's East Village. His rousing, moving, scathingly funny show, performed by a cast of youthful unknowns with explosive talent and staggering energy, has brought a shocking jolt of creative juice to Broadway. A far greater shock was the sudden death of 35-year-old Larson from an aortic aneurysm just before his show opened. His death just before the breakthrough success is the stuff of both tragedy and tabloids. Such is our culture. Now Larson's work, along with "Bring in 'Da Noise, Bring in 'Da Funk," the tap-dance musical starring the marvelous young dancer Savion Glover, is mounting a commando assault on Broadway from the downtown redoubts of off-Broadway. Both are now encamped amid the revivals ("The King and I") and movie adaptations ("Big") that have made Broadway such a creatively fallow field in recent seasons. And both are oriented to an audience younger than Broadway usually attracts. If both, or either, settle in for a successful run, the door may open for new talent to reinvigorate the once dominant American musical theater. "RENT" so far has the sweet smell of success, marked no only by it's $6 million advance sale (solid, but no guarantee) but also by the swarm of celebrities who have clamored for tickets: Michelle Pfeifer, Sylvester Stallone, Nicole Kidman and Tom Cruise, Mel Gibson, Ralph Fiennes...name your own biggie. Last week, on opening night, 21 TV crews, many from overseas, swarmed the Nederlander Theatre to shoot the 15 youthful cast members in euphoric shock under salvos of cheers. Supermogul David Geffen of the new DreamWorks team paid just under a million dollars to record the original-cast album. Pop artitsts who've expressed interest in recording songs from the 33-number score include Whitney Houston, Toni Braxton and Boyz II Men. A bidding scrimmage has started for the movie rights among such Hollywood heavies as Warner Brothers, Danny DeVito's Jersey Films, Fox 2000 and Columbia. The asking price is $3 million, but bonuses for length of run, RENT the Musical :: Rent Musicals Movies Broadway Plays Essays RENT the Musical There's a scene in the new musical "RENT" that may be the quintessential romantic moment of the '90s. Roger, a struggling rock musician, and Mimi, a junkie who's a dancer at an S/M club, are having a lovers' quarrel when their beepers go off and each takes out a bottle of pills. It's the signal for an "AZT break," and suddenly they realize that they're both HIV-positive. Clinch. Love duet. If you don't think this is romantic, consider that Jonathan Larson's sensational musical is inspired by Puccini's opera "La Boheme," in which the lovers Mimi and Rodolfo are tragically separated by her death from tuberculosis. Different age, different plague. Larson has updated Puccini's end-of-19th-century Left Bank bohemians to end-of-20th-century struggling artists in New York's East Village. His rousing, moving, scathingly funny show, performed by a cast of youthful unknowns with explosive talent and staggering energy, has brought a shocking jolt of creative juice to Broadway. A far greater shock was the sudden death of 35-year-old Larson from an aortic aneurysm just before his show opened. His death just before the breakthrough success is the stuff of both tragedy and tabloids. Such is our culture. Now Larson's work, along with "Bring in 'Da Noise, Bring in 'Da Funk," the tap-dance musical starring the marvelous young dancer Savion Glover, is mounting a commando assault on Broadway from the downtown redoubts of off-Broadway. Both are now encamped amid the revivals ("The King and I") and movie adaptations ("Big") that have made Broadway such a creatively fallow field in recent seasons. And both are oriented to an audience younger than Broadway usually attracts. If both, or either, settle in for a successful run, the door may open for new talent to reinvigorate the once dominant American musical theater. "RENT" so far has the sweet smell of success, marked no only by it's $6 million advance sale (solid, but no guarantee) but also by the swarm of celebrities who have clamored for tickets: Michelle Pfeifer, Sylvester Stallone, Nicole Kidman and Tom Cruise, Mel Gibson, Ralph Fiennes...name your own biggie. Last week, on opening night, 21 TV crews, many from overseas, swarmed the Nederlander Theatre to shoot the 15 youthful cast members in euphoric shock under salvos of cheers. Supermogul David Geffen of the new DreamWorks team paid just under a million dollars to record the original-cast album. Pop artitsts who've expressed interest in recording songs from the 33-number score include Whitney Houston, Toni Braxton and Boyz II Men. A bidding scrimmage has started for the movie rights among such Hollywood heavies as Warner Brothers, Danny DeVito's Jersey Films, Fox 2000 and Columbia. The asking price is $3 million, but bonuses for length of run,

Dame Lyonet and Dame Lyonesse :: Morte Darthur Lyonet Lyonesse Essays

Dame Lyonet and Dame Lyonesse Dame Lyonet was first mentioned in the book, Le Morte Darthur, which has many tales about the Arthurian time. Dame Lyonet was mentioned in the tale of Sir Gareth of Orkney. In this tale Lyonet was sent to find a noble knight to rescue her sister from the Red Knight of the Red Launds.When she came to King Arthur’s court to ask of such a knight to aid her, a man to the name of Sir Beaumains asked to be the one to rescue the sister of Lyonet. At this point of the tale Sir Beaumains was considered to be not as noble as Lyonet had wanted. Beaumains wouldn’t leave her on her journey back to her sister. Lyonet kept referring to Beaumains as a kitchen knave from King Arthur’s court and would give him no respect as a knight. Throughout the journey Beaumains would not reveal his true identity and Lyonet kept wishing him gone. She would tell all of the knights that they came across in their journey what kind of man he was and taunt them to get them to fight. Every time Beaumains would win. Finally Beumains overcame the Red knight of the Red Launds and saved Lyonet’s sister, Dame Lyonesse. Once Lyonesse was freed she fell madly in love w ith Beaumains and wanted to be with him. Everytime Lyonesse would sneak into the room to â€Å"be with† Beaumains Lyonet would send a knight into the room and to do great harm to Beaumains so that they could not do the things they were trying to do. Lyonet never trusted Beaumains to be a truly noble knight until his name was revealed and his lineage was known. This tale reveals much about who Lyonet was and what she did. Lyonet was a strong-willed woman who went through great deal to save her sister from not only the Red Knight but also from doing things with Beaumains before they were married. She wasn’t very trusting with people she came across and did not believe them to be what they said. Although Beaumains tried in many ways to prove himself it took many trials to prove he was a noble knight to Lyonet. She had strong feelings about what she wanted from men, herself and for her sister. She settled for nothing but the best. Lyonet was know as the woman who called Sir Gareth the kitchen knave while he was doing her great honor by following her to save her sister.

PSY 301, Introductory Psychology, 1999, Exam 3 :: UTEXAS Texas Psychology

Test 3 1. The process of getting information out of memory storage is called: A. priming. B. encoding. C. relearning. D. retrieval. E. rehearsal. 2. Chess masters can recall the exact positions of most pieces after a brief glance at the game board. This ability is best explained in terms of: [NOTE: This question turned out to be ambiguous. Everyone gets credit. The technical correct answer, however, is B.] A. flashbulb memory. B. chunking. C. iconic memory. D. the serial position effect. E. the method of loci. 3. After her last drinking spree, Karen hid a half-empty liquor bottle. She couldn't remember where she hid it until she started drinking again. Karen's pattern of recall best illustrates: A. the spacing effect. B. proactive interference. C. the serial position effect. D. motivated forgetting. E. state-dependent memory. 4. The disruptive effect of prior learning on the recall of new information is called: A. state-dependent memory. B. retroactive interference. C. the serial position effect. D. the spacing effect. E. proactive interference. 5. Research on the misinformation effect indicates that: A. events from the distant past are especially vulnerable to memory distortion. B. people can easily distinguish between their own true and false memories. C. hypnotic suggestion is an effective technique for accurate memory retrieval. D. it is very difficult to lead people to construct memories of events that never happened. E. a leader, such as Clinton or Reagan, can forget bad information faster than good information. 6. With respect to the controversy regarding reports of repressed memories of sexual abuse, statements by major psychological and psychiatric associations suggest that: A. the accumulated experiences of our lives are all preserved somewhere in our minds. B. the more stressful an experience is, the more quickly it will be consciously forgotten. C. repression is the most common mechanism underlying the failure to recall early childhood abuse. D. professional therapists can reliably distinguish between their clients' true and false childhood memories. E. adult memories of experiences happening before age 3 are unreliable. 7. Prototype is to category as ________ is to ________. A. rose; "flower" B. rock; "mountain" C. man; "woman" D. rope; "weapon" E. mountain; "rope" 8. At some point during the babbling stage, infants begin to: A. imitate adult grammar. B. make speech sounds only if their hearing is unimpaired. C. speak in simple words that may be barely recognizable. D. lose their ability to discriminate sounds that they never hear. E. develop strong sexual urges oriented to the parent of the opposite sex. 9. Research on the language capabilities of apes clearly demonstrates that they have the capacity to: A. vocalize the most common vowel sounds. B. acquire language vocabulary as rapidly as most children.

Linear Regression

Scatter Plots Linear regression Is a crucial tool In Identifying and defining key elements influencing data. Essentially, the researcher is using past data to predict future direction. Regression allows you to dissect and further investigate how certain variables affect your potential output. Once data has been received this information can be used to help predict future results. Regression is a form of forecasting that determines the value of an element on a particular situation. Linear regression allows us to create formulas to define the effects of a variable.Data analysis Is an Important concept In Improving business results. There Is no reason why we would not use the data to help forecast for the future. The information is available and reliable and will explain the breakdown of the entire business process. Break Even Calculations Break-even calculations are used to denote a firm's capital structure, to the extent to which fixed Income securities, debt and preferred stock, are used. The operating leverage can be depicted by graphs to demonstrate relevant probability distributions.Break even points are determined by the quantity measurement of operating income (BIT) being equal to zero, which applies that sales revenues are equal to costs. Break-even analysis, from an operational perspective focuses on the choice of processes, which Implies that the two processes have equal costs for a specific level of volume, referred to as the break-even point. To determine how much volume of business a company must do to break-even can be stated in either monetary units or product unit.The linear model that is utilized to conceptualize the processes denotes that the selling price per unit is constant. In other words the banks fixed costs are the predetermined Interest rates, which Is what the banks financial business depends upon. The variable costs remain constant, which refers to costs for labor. Fixed costs remain constant, which are the operation costs that do not change, such as facility operation costs, insurance and taxes on the facility, senior management salaries, and other overhead expenses.How Does this affect our business? If we go back to the topics we discussed during week two, our business, Diamond Banking, was Interested In the correlation between customer account balances and the number of ATM transactions occurring. Business executives for the company should be interested in using both Linear regression models and break even calculations to determine deferent aspects of the business model. We want to use linear regression to compare past data and net profit with current usage and profits gained.As with every business, we want to make sure that the amount of money we put into operating and servicing the Tam's does not amount to more than the profit we receive from consumers using them. This is where break even calculations would be useful. There are many more examples that we could use in our business practices, both everyday use s, and for yearly comparisons. Graphs, charts and equations models are essential in monitoring and understanding past business successes and failures, and must be used both in current and future annihilation of the business model. Linear Regression Introduction – DescriptionLinear regression is a basic linear approach used for predictive analysis. It is used to model the relationship between one dependant variable y and one or more independent variable denoted X. It is used to examine two things which are: Whether a set of predictor variables can predict an outcome (dependant) variable. To identify which variables are significant predictors of the outcome variable and how they impact the outcome variable. Simple linear regression is used to examine the relationship between a quantitative outcome (dependant) and a single explanatory (independent) variable. The formula is given by y=?_0+?_1 x+? Where y = estimated dependent, response, outcome variable score, ?_0 = constant, and it estimates the y intercept ?_1 = regression coefficient, and it estimates the slope x= score on the independent, predictor, or explanatory variable. ?= is the unexplained, random, or error component. We can get the values of x and y from a sample and the parameters ?_0 and ?_1 are estimated by using the method of least squares or another method. The resulting estimate of the model is given by y ?=b_0+b_1 xThe symbol y ? – pronounced y hat – refers to the predicted values of the outcome variable y that are associated with values ofx, given the linear model. Since linear regression models depend linearly on their unknown parameters they are easier to fit than models which are not linearly related to their parameters.Given n observations pairs (x_1,y_1),(x_2,y_2 ),†¦,(x_n,y_n), the predicted response on the ith observation is given by y ?_i=b_0+b_1 x_iAnd the random error component will be given by?_i=y_i-y ?_iA line that fits the data â€Å"best† will be one for which the random errors are as small as possible in some overall sense and this is achieved through least squares. The method of least squares chooses the values forb_0, and b_1 to minimize the sum of squared errors.The Sum of Squares Errors (SSE) is given by the following formulaSSE=?_(i=1)^n(y_i-y ?_i)?^2=?_(i=1)^n(y-b_0-b_1 x)?^2 ?The SSE should be kept as minimal as possible in order to get the line of best fit. If the blue line is a regression line (line of best fit) the observations marked in red are assumed to have come as a result of random deviations – marked in green – from the underlying relationship between the response variable (y) and the predictor variable (x). Source: Wikipedia The regression parameters that give minimum error variance are: b_1=(xy-nx ?y ? ?)/(x^2-nx ?^2 ?) and b_0=y ?-b_1 x ?Where,x ?=1/n ?_(i=1)^n?x_i y ?=1/n ?_(i=1)^n?y_i xy=?_(i=1)^n?x_i y_ix^2 =?_(i=1)^nx_i?^2 History of Simple Linear Regression Models Regression through the use of method of least squares was first published by Adrien-Marie Legendre in 1805 in his paper â€Å"New Methods for Determination of the Orbits of Comets†. In 1809 another mathematician Carl Friedrich Gauss published method of least squares in his treatise, â€Å"Theory of the Motion of the Heavenly Bodies Moving About the Sun in Conic Sections,† even though Gauss claimed to have discovered it before Legendre. Both mathematicians used least squares in astronomical observations, to determine the orbits of comets and other planets about the Sun and also relative to the earth. They used the method of least squares to predict the position of comets, based on measurements of the comets' previous position. Gauss published a development of the least squares which included the Gauss Markov theorem. The first person to use the term â€Å"regression† was Francis Galton in the 1870s. He used regression to explain a biological phenomenon how â€Å"co-related† trees were to their parents. His findings were published in his 1886 paper Regression Towards Mediocrity in Hereditary Stature. Karl Pearson, Galton's colleague was the first to link regression with the method of least squares. He discovered that if you plotted the height of parents on the x-axis and their children on the y-axis, resulted in a line of best fit with a slope less than one when using least squares. R. A. Fisher a twentieth century mathematician combined the methods of Gauss and Pearson to develop regression methods as we know it today. Through Fisher's work, regression analysis is no longer limited to prediction and understanding correlations, but also used to determine the relationship between a factor and an outcome. Over the years regression has developed and it now includes logistic regression, non-parametric regression, Bayesian regression and regression that incorporates regularisation. Regression was used for manageable data sets but through technology and computerisation regression can be done on a large data set in less than a second. Uses of Simple Linear Regression ModelSimple linear regression is a model that can determine the relationship between two variables and how one can impact the other. Once the relationship has been determine and its strength verified a simple linear regression can be used to forecast the dependant variable when an independent variable changes. It can be used to predict trends and future values of a phenomenon. The uses of simple linear regression do overlap in practice. Simple linear regression is used across many fields of study and economy, these include – but not limited to – the following: In business and economics it can be used to determine the effect of marketing and pricing on the sales of a product. It can also be used to predict the consumer behaviour in relation to some changes in the different variables. In car sales industry it can be used to predict the car selling price given the odometer reading for used cars. In agriculture it can be used to predict the yield of crop against the amount of rainfall received in a particular season. In Crime Data Mining it can used predict the crime rate of a provinces based on drug usage, human trafficking, etc. Sports journalist and analysts also use regression to predict future results.These are the few applications where simple linear regression can be used but the list is endless. Generally it can be used to simplify, explain and predict many aspects in life. Linear Regression Simple linear regression is the statistic method used to make summary of and provide the association between variables that are continues and quantitative ,basically it deals with two measures that describes how strong the linear relationship we can compute in data .Simple linear regression consist of one variable known as the predictor variable and the other variable denote y known as response variable . It is expected that when we talk of simple linear regression to touch on deterministic relationship and statistical relationship, the concept of least mean square .the interpretation of the b0 and b1 that they are used to interpret the estimate regression . There is also what is known as the population regression line and the estimate regression line .This linearity is measured using the correlation coefficient (r), that can be -1,0,1. The strength of the association is determined from the value of r .( https://onlinecourses.science.psu.edu/stat501/node/250). History of simple linear regression Karl Pearson established a demanding treatment of Applied statistical measure known as Pearson Product Moment Correlation .This come from the thought of Sir Francis Galton ,who had the idea of the modern notions of correlation and regression ,Sir Galton contributed in science of Biology ,psychology and Applied statistics . It was seen that Sir Galton is fascinated with genetics and heredity provided the initial inspiration that led to regression and Pearson Product Moment Correlation .The thought that encouraged the advance of the Pearson Product Moment Correlation began with vexing problem of heredity to understand how closely features of generation of living things exhibited in the next generation. Sir Galton took the approach of using the sweet pea to check the characteristic similarities. ( Bravais, A. (1846). The use of sweet pea was motivated by the fact that it is self- fertilize ,daughter plants shows differences in genetics from mother with-out the use of the second parent that will lead to statistical problem of assessing the genetic combination for both parents .The first insight came about regression came from two dimensional diagram plotting the size independent being the mother peas and the dependent being the daughter peas. He used this representation of data to show what statisticians call it regression today ,from his plot he realised that the median weight of daughter seeds from a particular size of mother seed approximately described a straight line with positive slope less than 1. â€Å"Thus he naturally reached a straight regression line ,and the constant variability for all arrays of character for a given character of second .It was ,perhaps best for the progress of the correlational calculus that this simple special case should promulgated first. It so simply grabbed by the beginner (Pearson 1930,p.5). Then it was later generalised to more complex way that is called the multiple regression. Galton, F. (1894),Importance of linear regressionStatistics usually uses the term linear regression in interpretation of data association of a particular survey, research and experiment. The linear relationship is used in modelling .The modelling of one explanatory variable x and response variable y will require the use of simple linear regression approach .The simple linear regression is said to be broadly useful in methodology and the practical application. This method on simple linear regression model is not used in statistics only but it is applied in many biological, social science and environmental research. The simple linear regression is worth importance because it gives indication of what is to be expected, mostly in monitoring and amendable purposes involved on some disciplines(April 20, 2011 , plaza ,).Description of linear regression The simple linear regression model is described by Y=(?0 + ?1 +E), this is the mathematical way of showing the simple linear regression with labelled x and y .This equation gives us a clear idea on how x is associated to y, there is also an error term shown by E. The term E is used to justification for inconsistency in y, that we can be able to detect it by the use of linear regression to give us the amount of association of the two variables x and y .Then we have the parameters that are use to represent the population (?0 + ?1x) .We then have the model given by E(y)= (?0 + ?1x), the ?0 being the intercept and ?1 being the slope of y ,the mean of y at the x values is E(y) . The hypothesis is assumed is we assume that there is a linear association between the two variables ,that being our H0 and H1 we assume that there is no linear relationship between H0 and H1. Background of simple linear regression Galton used descriptive statistics in order for him to be able to generalise his work of different heredity problems .The needed opportunity to conclude the process of analysing these data, he realised that if the degree of association between variables was held constant,then the slope of the regression line could be described if variability of the two measure were known . Galton assumed he estimated a single heredity constant that was generalised to multiple inherited characteristics . He was wondering why, if such a constant existed ,the observed slopes in the plot of parent child varied too much over these characteristics .He realise variation in variability amongst the generations, he attained at the idea that the variation in regression slope he obtained were solely due to variation in variability between the various set of measurements . In resent terms ,the principal this principal can be illustrated by assuming a constant correlation coefficient but varying the standard deviations of the two variables involved . On his plot he found out that the correlation in each data set. He then observe three data sets ,on data set one he realised that the standard deviation of Y is the same as that of X , on data set two standard deviation of Y is less than that of X ,third data set standard deviation of Y is great than that of X . The correlation remain constant for three sets of data even though the slope of the line changes as an outcome of the differences in variability between the two variables.The rudimentary regression equation y=r(Sy / Sx)x to describe the relationship between his paired variables .He the used an estimated value of r , because he had no knowledge of calculating it The (Sy /Sx) expression was a correction factor that helped to adjust the slope according to the variability of measures .He also realised that the ratio of variability of the two measures was the key factor in determining the slope of the regression line . The uses of simple linear regression Straight relapse is a typical Statistical Data Analysis strategy. It is utilized to decide the degree to which there is a direct connection between a needy variable and at least one free factors. There are two sorts of straight relapse, basic direct relapse and different straight relapse. In straightforward direct relapse a solitary autonomous variable is utilized to anticipate the estimation of a needy variable. In numerous straight relapse at least two free factors are utilized to anticipate the estimation of a needy variable. The contrast between the two is the quantity of free factors. In the two cases there is just a solitary ward variable The needy variable must be estimated on a nonstop estimation scale (e.g. 0-100 test score) and the free variable(s) can be estimated on either an all out (e.g. male versus female) or consistent estimation scale. There are a few different suppositions that the information must full fill keeping in mind the end goal to meet all requirements for straight relapse. Basic straight relapse is like connection in that the reason for existing is to gauge to what degree there is a direct connection between two factors. The real contrast between the two is that relationship sees no difference amongst autonomous and subordinate factors while direct relapse does. Specifically, the reason for direct relapse is to â€Å"anticipate† the estimation of the reliant variable in light of the estimations of at least one free factors. When you procure me to do the measurable investigation for your exposition, I ensure that I will utilize the fitting factual tests for your thesis comes about section. I can perform basically any standard measurable examination (utilizing SPSS) and I give on ¬ going factual help to guarantee that you completely see the greater part of the measurements that I regression.